UW Hip Hop
A dance community at the University of Waterloo welcoming passionate and curious students of any experience level.
THE BRAND
UW Hip Hop (UWHH) strives to provide a fun and inclusive social environment where students can learn hip hop dance. Members of the club have the opportunity to grow as dancers through learning different styles of hip hop dance, while meeting others.
ROLE
Social Media and Marketing Director
TEAM
19 members
SUMMARY
Increased account engagement rates on Instagram by over 70%
Updated all social media accounts (Instagram, Linktree, and Discord) each week to advertise and market UWHH events/workshops, performance team sign-ups, and session videos
Responded to inbox messages from the social media accounts and cross-collaborated with team members across different roles (videographers, event coordinators, creative directors, etc.)
TIMELINE
January - May 2024 (promoted to co-president after one term)
CONTENT
1,762,700+ video views, 800+ Discord server members, 2,300+ Instagram followers, one community brought together through dance since 2002!
Dance Tutorial Sessions
Every semester, the club hosts dance tutorial sessions on Tuesday and Thursday nights to teach a dance routine. At these sessions, attendees can grow their dance skills, meet others, and perform for the Youtube videos!
Weekend Workshops
Throughout each semester, the club occasionally hosts workshops on the weekend where three choreographers will teach a routine to attendees.
Showcase Story Highlights
At the end of each session, the choreographer(s) will perform a showcase for the attendees!
During the winter 2024 term, the UWHH account decided to start adding showcases filmed in portrait mode to our story highlights which helped to increase engagement on our story posts and account overall.
YOUTUBE
On occasion, I helped film videos for the Youtube channel which can be found below!