EXPERIENCE
Marketing Intern @ Air Canada
Assisted the Marketing Operations and Governance team of the nation’s largest airline in streamlining the marketing campaign planning process by consolidating calendars, documenting processes, reworking onboarding decks to support new staff integration, and coordinating the upkeep and quality assurance of content across web and mobile platforms
Jr. Digital Content Creator @ Uvaro
Refined WordPress blog copy and metadata to optimize public communications, ensuring clarity, accessibility, and alignment with brand guidelines
Developed enticing creative content assets (graphics, videos, copy) for public channels to align with organizational objectives and enhance engagement
Marketing Associate Intern @ Triyosoft Analytics
Produced compelling product marketing collateral, including copywriting and graphics, and refined outreach strategies through A/B testing, increasing engagement and lead volume by 30% while collaborating with internal teams to support the growth of a B2B SaaS startup
Marketing Organizer @ Hack the North
Attracted over 8,000 applications for Canada’s largest hackathon by planning and
executing marketing campaigns across social media, email, and paid advertising
channels using tools such as Mailjet and Meta Business Suite
Cross-collaborated with internal teams to produce and refine written content for
digital and print channels, ensuring messaging was accurate, inclusive, on-brand,
and aligned with organizational objectives
Blogs & Podcast Marketer @ Skyfall AI
Led end-to-end content initiatives, including content calendar planning, social media management, copywriting, and collaboration with creative team members, achieving a 75% increase in followers and a 60% boost in page visitors on LinkedIn within one week, while maintaining consistent communication and tone across internal and public channels
Podcast Manager @ Dear Asian Youth
Co-led a podcast team for a growing nonprofit by coordinating content planning, project management, deliverables tracking, hiring, and mentorship, achieving 50,000+ listens across 80+ countries while earning recognition fostering an inclusive, collaborative environment as a leader
Branding & Design Coordinator @ Momentum
Designed a sponsorship pitch deck to attract partners and secure funding for a non-profit startup
Supported the development of branding guidelines, visual assets, and video content production (filming and editing) to establish a cohesive organizational identity
Marketing Lead @ TechNova
Spearheaded DEI-focused digital marketing campaigns and outreach initiatives, analyzing performance metrics resulting in the acquisition of 15 sponsors and over 600 applicants across 30+ countries for the event
Outreach & Recruitment Associate Intern @ St. Jerome’s University
Produced, edited, and developed visual content (photos, videos, and social media graphics) for online platforms, highlighting student summer activities and engaging co-op opportunities
EDUCATION
Bachelor of Arts (Communication Studies and Digital Arts Communication)
University of Waterloo
Ontario Secondary School Diploma
Cameron Heights Collegiate Institute
AWARDS
Sylvia Hannigan Award for Excellence in Citizenship (University of Waterloo)
The Sylvia Hannigan Award for Excellence in Citizenship, Community Engagement, or Service goes to the Communication Studies major(s) or minor(s) who engaged in outstanding activities outside the classroom in the previous year as they applied what they have learned in the service of extracurricular goals. Through this award, the Communication Studies program seeks to recognize a student for the ways in which they demonstrated an imagination for the public good beyond the classroom.
Ontario Scholar Award (Cameron Heights Collegiate Institute)
The Ontario Scholar Award is given to Ontario high school students who have obtained an average of at least 80% in at least six Grade 12 University Preparation level courses.
Merit Scholarship (University of Waterloo)
The University of Waterloo Merit Scholarship is an entrance scholarship awarded to students who have earned an admission average of at least 85-89.9% for the program that they received an offer of admission into.
Partner (Employee) Of The Quarter (Starbucks)
The Partner of the Quarter (POQ) award at Starbucks recognizes a single outstanding partner in each company-operated store who consistently demonstrates the company's mission and values, often by going above and beyond for customers and fellow partners
Sparkle Partner Award (Starbucks)
*I’ve been awarded this twice at two different Starbucks locations I’ve worked at
The Sparkle Partner Award recognizes Starbucks "partners" (employees) who make exceptional contributions to their colleagues, customers, and community by championing the company's culture and values. The award honours staff for achievements supporting diversity and community initiatives, or providing outstanding assistance beyond their normal job duties and is given to them by shift supervisors.