Uvaro
An online community providing resources and support for career changes and career success.
THE BRAND
Uvaro is a B2C company that seeks to help people achieve their career success goals through hosting workshops, tech sales bootcamps, offering career coaching services, and writing blogs to support members every step of the way in their career from hired to retired.
TOOLS USED
ClickUp
WordPress
Canva
Adobe Premiere Pro
Google Suite
CO-OP EVALUATION
Received a rating of “outstanding” from my manager, and was immediately hired as a part-time contract worker for a year following my co-op placement.
ROLE
Jr. Digital Content Creator
TEAM
6 members
SUMMARY
Rewrote metadata in WordPress to improve clickthrough rates and support the organization’s SEO efforts
Produced enticing graphics, videos, and copy for social media, blog content, and lead-generating projects (Tik Tok, Instagram, LinkedIn)
TIMELINE
September 2022 - December 2022 (Intern/co-op), January 2023 - September 2023 (part-time contractor)
CONTENT
At Uvaro, I was part of the content and design team, tasked with producing graphics, copy, and videos for various projects. Some of my work can be found below!
Pre-Membership Orientation
Pre-Membership Orientation sessions allowed prospective members to talk with admission consultants and connect with other potential members. I was responsible for creating graphics to help promote these info sessions!
Blog Content
One of my ongoing projects as both a co-op student and contractor was to rewrite metadata in WordPress and assist with writing blog content. This was done with a goal of improving clickthrough rates and supporting the organization's SEO efforts. Through this project, I gained valuable experience in optimizing website content for search engines and improving user engagement.
Motivational Tik Toks
During my time as a co-op student for Uvaro, I helped to film and edit videos for Tik Tok to inspire the community members.
Each Tik Tok averaged in 230-300 views.