SKYFALL AI
A B2B startup helping IT professionals automate their workflows to open up time for projects that drive business value
ROLE
Marketing Manager (Podcast and Blog Content)
*Contractual part-time role
SUMMARY
Led end-to-end marketing initiatives such as market research, content calendar planning, social media management, copywriting, content strategy and cross-collaboration with creative team members for content production
Achieved 75% growth in LinkedIn followers, 60% more page visits, and nearly 7’800 YouTube views within one month by spearheading content strategy and digital marketing initiatives
TIMELINE
August 2025 - Present
TOOLS USED
Spotify for Creators, Youtube Creator Studio, Payload CMS, Slack, Google Workspace
METRICS
Results from projects that I led and developed content strategy for
In just over a month, I grew the brand’s YouTube views by over 600%, reaching nearly 7’800 views through market research and SEO strategy.
By optimizing titles, thumbnails, and metadata while aligning the content with our target audience, I turned underperforming videos into discoverable assets that drew organic traffic and engagement.
In my first month, I helped drive growth and expand reach for the startup by implementing new content ideas and engagement strategies. Page impressions grew by nearly 90%, surpassing 10,500, while reactions increased by more than 190%, generating over 200 engagements.
Post impressions rose 65% to exceed 3,000 views, and page visitors reached almost 200, showcasing measurable results in brand visibility.
CONTENT PROJECTS
My primary portfolio at Skyfall AI includes marketing the Espresso + Enterprise podcast and the company’s SEO blogs.
Short-form Videos
As part of our content strategy, I drafted concepts for short-form videos by cross-collaborating with our video editing team using clips from the Espresso + Enterprise podcast to extend audience reach.
This video in particular reached nearly 1300 views.
Quote Cards
To repurpose podcast content and create promotional material, I collaborated with our designers to produce quote cards featuring guest insights which were then posted to our LinkedIn page, driving increased brand visibility and click-through rates.
Carousel Content
Using re-purposed content from the podcast, I created engaging carousel posts containing podcast insights from the guests and did market research to create other content based on ITSM trends, supporting both blog and podcast promotion as well as SEM efforts.