TechNova’s Hack with Us 2021
Creating the branding for the first global hackathon at the University of Waterloo for gender minorities.
THE BRAND
TechNova is working towards cultivating a gender equitable future for underrepresented gender communities in technology by balancing the playing field through offering opportunities and creating a safe, diverse, and inclusive community and resources for support. The main goal behind their inaugural event (TechNova’s Hack with Us) is to prepare people from underrepresented gender communities for careers in tech by creating a safe community to empower them and encourage learning and innovation.
NOTABLE SPONSORS
Amazon, Microsoft, Scotiabank, Facebook, Zynga, D2L, Rogers.
ROLE
Marketing Lead
TEAM SIZE
2 members
SUMMARY
Spearheaded the planning and execution of digital marketing campaigns and outreach initiatives that resulted in the acquisition of 15 sponsors and 600+ applicants from 30+ countries
TIMELINE
April 2021 - April 2022
CONTENT & CAMPAIGNS
Organized by 20+ students and sponsored by organizations including but not limited to Amazon, Microsoft, and Facebook. Below, you can scroll through and read briefly about some of the campaigns and content that I have helped create during my time with TechNova. Feel free to also check out the website here!
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Introducing TechNova
Before opening applications, we started with content focused on the branding for TechNova as an organization by outlining our mission and rationale for the work we do.
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Hacker Applications Open!
My team created a plan to promote this event globally across social media through various online communities and outreach efforts to fellow gender-focused tech groups around the world. As a result, we amassed 630 applicants in total for our first-ever hackathon.
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Additional social media content
Aside from our regular promotional content about Hack with Us, my team wanted to include side content such as what to expect at your first hackathon, how to deal with imposter syndrome, and more.
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Women in Tech Sponsor Spotlights
One of our sponsorship perks that I created was to highlight folks of gender minorities on our social media from the sponsor’s organization to model fellow gender minority figures already working in the tech industry.
