Hack the north
Canada’s biggest hackathon attended by 1200 students, hosted at the University of Waterloo
THE BRAND
Hack the North is Canada's biggest hackathon, where 1,000+ students of different skill levels and backgrounds come from around the world to dream big, collaborate, and create software or hardware projects from scratch in only 36 hours.
NOTABLE SPONSORS
Tech @ RBC, Ubisoft, Intact Insurance, Procter & Gamble, TD, Capital One, Sun Life Financial, and more.
ROLE
Marketing Organizer
TEAM SIZE
4 members
SUMMARY
Supported project management efforts and coordinated external communications (drafting copy, answering support inquiries, developing social media campaigns, etc.) towards a diverse international audience to market Canada’s biggest hackathon
Cross collaborated with other teams to provide copywriting support
TIMELINE
March 2024 - Present
CONTENT PROJECTS
Hack the North is committed to building an inclusive experience for attendees from across the globe. We strive to foster a space where everyone feels welcome to create something they're proud of. Below are samples of my marketing work under the organization.
Pride Month Interview Blog
For Pride Month 2024, I interviewed Hack the North’s product manager Bradley Herrera Contreras. In this interview, readers were able to learn about his journey in tech as well as what he envisions for the future of queer representation and allyship within this space.
Read the article here!
*This project garnered over 400 likes on Medium
Hacker Testimonials
Every year as hacker applications for Hack the North roll out, the marketing team gathers testimonials from hackers that participated in the previous year to share their experience attending Hack the North.
These testimonials help prospective hacker applicants learn more about what Hack the North has to offer as an event such as hardware and software resources, mentorship, activities, food, and more!
Check out the testimonials here!
*The hacker applications marketing campaign resulted in over 8000 sign-ups
COPY WRITING
Check out a sample of some of the copywriting I’ve done during my time as a Marketing Organizer for Hack the North 2024!
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Hacker applications email announcement
As part of the hacker application marketing campaign, I took part in the copywriting for the email announcement for Hack the North’s newsletter subscribers (1100+) .
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SPONSORSHIP NEWSLETTERS
One of the perks that Hack the North offers their sponsors is a feature in our monthly newsletters! Here sponsors can choose to share opportunities (such as networking events), job postings, and more!
*Received nearly 10,000 views on average
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EVENT WEEKEND ELEVATOR POSTERS
During the event weekend, posters are displayed in the elevators to encourage hackers to partake in the activities and meetups that Hack the North has to offer.
*Displayed at an event with over 1000 attendees between hackers, mentors, sponsor representatives, and organizers.
METRICS
Statistics from the best-performing posts I’ve worked on as a copywriter.
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Sponsor thank you instagram post
- Garnered over 7,950 views
- Received over 300 likes
- Reached over 3,700 accounts
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HACKER APPLICATIONS REMINDER REEL
*This marketing campaign resulted in over 8000 hacker applications
- Attracted over 20,000 views
- Garnered 300 likes
- Reached over 10,000 accounts
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Project Showcase post
- Received over 6000 views
- Attracted over 100 likes
- Reached over 2,500 accounts
