WUSA
The University of Waterloo's Undergraduate Student Association
THE BRAND
A student-led organization backed by the university that provides services, support, events, and opportunities that undergraduate students need to reach their goals and make the most of their university experience.
PORTFOLIO
Commercial Operations (with a focus on food on campus as well as the campus clothing/thrift store)
NOTABLE PARTNERS
CIBC, FlightHub, New York Times, and more TBA
ROLE
Marketing Coordinator
TEAM SIZE
2 members
SUMMARY
Generated 315,000+ views and drove a 110% increase in profile visits, 200% follower growth, and 100% higher engagement on Instagram through social media management and content creation including short-form videos, graphics, and copy supported by trend analysis and consumer research
Strengthened brand presence and customer acquisition through a partnership campaign that reached 30’000+ views, converting engagement to the creation of 200+ new accounts
TIMELINE
September 2025 - Present
CONTENT PROJECTS
Our target demographic is current Waterloo undergraduate students. With this in mind, I helped create content (primarily graphics and short-form videos) and write copy that were compelling and catered to the interest of students for the @savewithwusa Instagram!
SHORT-FORM VIDEOS
Scroll down to see some of the top performing content, I helped produce during my time with WUSA. Each piece highlighted topics such as student life and campus businesses in ways that were compelling.
As part of the PWYC (Pay What You Can) campaign that was created to support students and help fight food insecurity, I worked with the team to create a reel that garnered:
37,700+ views
440+ likes
800+ shares
View the post here!
With the launch of WUSA's new business Wok Stop, I was assigned to conduct research on current social media trends, content ideation, writing content scripts, directing, filming, and editing said content with CapCut.
The video content I created for this campaign has garnered 24,000+ views combined!
GRAPHICS AND COPYWRITING
For our partnership with FlightHub, I helped design a post by adhering to both WUSA and FlightHub branding guidelines for a flight voucher giveaway.
As a result, I helped to strengthen brand presence and customer acquisition through a post that reached 33,000+ views, converting engagement to the creation of 200+ new accounts (with our partner).
Post metrics:
40+ shares
230+ likes
460+ comments (as it was a giveaway)
Below are examples of other social media graphics I created using Canva.
*Images and instructions were provided to me by my direct supervisor, to view design samples that are more reflective of my skill range and experience please click here!
Below are some examples of my copywriting for posts!
