WUSA
The University of Waterloo's Undergraduate Student Association
THE BRAND
A student-led organization providing services, support, events, and opportunities that undergraduate students need to reach their goals and make the most of their university experience.
PORTFOLIO
Commercial Operations
NOTABLE PARTNERS
CIBC, FlightHub, New York Times, and more TBA
ROLE
Marketing Coordinator
TEAM SIZE
2 members
SUMMARY
Helped produce, direct, and edit short-form video content and design graphics for posts, generating a total of over 40,000 views and contributing to a 75% increase in Instagram profile visits, a nearly 200% increase in followers (4,500), a 182% rise in external link taps, and 83,000 total page views
TIMELINE
September 2025 - Present
CONTENT PROJECTS
Our target demographic is current Waterloo undergraduate students. With this in mind, I helped create content (primarily graphics and short-form videos) and write copy that was compelling and catered to the interest of students!
SHORT-FORM VIDEOS
As part of the PWYC (Pay What You Can) campaign that was created to support students and help fight food insecurity, I worked with the team to create a reel that garnered:
34’500+ views
430+ likes
800+ shares
View the post here!
With the launch of WUSA's new business Wok Stop, I was assigned to conduct research on current social media trends, content ideation, writing content scripts, directing, filming, and editing said content with CapCut.
The video on the left has garnered over 6’000 views and the video on the right has attracted over 3’000 views!
GRAPHICS AND COPYWRITING
For our partnership with FlightHub, I helped design a post by adhering to both WUSA and FlightHub branding guidelines for a flight voucher giveaway.
As a result, I helped to strengthen brand presence and customer acquisition through a post that reached 30’000+ views, converting engagement to the creation of 200+ new accounts (with our partner).
Below are examples of other social media graphics I created using Canva.
*Images and instructions were provided to me by my direct supervisor
Below are some examples of my copywriting for posts!
