ELEVATE

Marketing for Elevate’s programs supporting Canadian founders as well as Canada’s largest tech and innovation festival.

PERFORMANCE METRICS

  • 18,000+ LinkedIn Followers (1,200+ increase)

  • 17,000+ Instagram Followers (1,000+ increase)

  • 14,200+ Facebook Page Follows (500+ increase)

  • 30,000+ views across Instagram reels

  • Raised post impressions on LinkedIn by over 40% (50,000+)

  • Increased user acquisition numbers on Google Analytics (web traffic) to 102,400 (up from 45,000 the previous year)

  • Increased organic Google Search clicks by over 80% (17,391)

  • Increased organic Google Search impressions by over 70% (934,500)

  • Raised landing page view count by nearly 90% (346,000)

Tools used

  • Hubspot (email builder, social scheduling, email list segmenting)

  • Google Analytics and Google Alerts

  • WordPress

  • Meta Business Suite

  • Google Drive

  • Canva

  • Airtable

  • CapCut

  • Claude AI

  • Asana

THE BRANDS

Elevate’s mission is to unite Canada’s innovators to solve society’s greatest challenges with the power of technology. The organization connects global icons, thought leaders, entrepreneurs, corporate innovators, policymakers and students to help solve complex social problems.

Under Elevate’s brand, there are two major events (CIX Summit and Elevate Festival), and smaller events (Elevate Talks and Toronto Tech Week). The organization also hosts free programs (eCommerce North) to support founders with mentorship from industry leaders and access to the product suite of Canada’s leading payments processor.

NOTABLE SPONSORS

TD, Moneris, Interac, Capital One, Government of Ontario, City of Toronto, Tangerine Bank, BMO, BDC, Uber, Dell Technologies, EQ Bank, MaRS, and more!

NOTES

During my time with Elevate, I’ve worked through several marketing campaigns across multiple sub-brands, managed our online presence, curated content for our newsletter, websites, and social media content, worked with various vendors, community partners, and corporate sponsors on content deliverables and different partnership agreements, worked on an influencer marketing campaign, and much more! A snippet of some of my work can be seen below! From UGC to more polished content styles, I’ve tried multiple different methods of content and digital marketing while developing my understanding of full-funnel marketing principles during my time here thus far.

ROLE

Content Marketing Coordinator

TEAM SIZE

4 members

SUMMARY

  • Planned, created, and executed multiple email marketing campaigns (newsletters, sales emails, and segmented lists) as well as social media campaigns

  • Curating social sharing kits and influencer marketing materials for community partners, vendors, sponsors, and so forth

  • Built detailed event-day schedules to guide content capture, ensuring key moments were consistently documented across all sessions

  • Managed social media interactions and community engagement

  • Tracked press coverage across Elevate’s events and brand

TIMELINE

January 2026 - Present

CIX Summit

Marketing for Canada’s largest startup awards program, bringing together Canada’s most promising tech founders, global investors, and industry advisors to power new deals.

ELEVATE FESTIVAL

Marketing for Canada’s largest tech and innovation festival attended by 10,000+ people each year.

ECOMMERCE NORTH

Programs created by Elevate and Moneris to provide resources, tools, community, and opportunities for D2C and commerce-focused tech startups to scale their business, grow their revenue, and maximize their impact.

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